Driving traffic and customer activity through affiliate marketing /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Singh, Surabhi (Editor)
Format: eBook
Language:English
Published: Hershey : Business Science Reference, [2017]
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Affiliate marketing and customer satisfaction / Surabhi Singh, GLBIMR
  • Evaluating critical success factors of affiliate marketing : affiliate marketing / Manoj Kumar
  • Affiliate marketing : experiences of different companies / Ritu Narang, University of Lucknow
  • Prashant trivedi, University of Lucknow
  • Affiliate marketing : its future in India / Megha Sharma, TMU
  • Affiliate marketing strategy of Amazon India / Jaspreet Kaur, Trinity Institute of Professional Studies
  • Ethical practices in affiliated marketing / Shabnam Siddiqui, Banasthali Vidyapeeth
  • Amazon associates : a model of affiliate marketing / Taranpreet Khurana, Maharaja Agrasen Institute Of Management Studies
  • Affiliate marketing empowers entrepreneurs / Mukesh Chaturvedi, PDC Consulting
  • Affiliate marketing for entrepreneures : the mechanics of driving traffic to enhanced business performance / Shailja Dixit, Amity University, Hitesh Kesarwani, Amity University
  • Driving traffic and customer activity through affiliate marketing : understanding and addressing the differences between affiliate marketing in the USA / Sarah Newton, University of Kent, Marianne Ojo, North West University
  • Investigating the mechanics of affiliate marketing through digital content marketing : a key for driving traffic and customer activity / Parag Shukla, The M.S University of Baroda, Hiral Shastri
  • Clustering consumers into segments for improving brand performance in the digital era / Nidhi Sinha, Bennett University
  • Student's perception towards digital learning for skill enhancement programmes / Anita Singh, IMS Ghaziabad, Surabhi Singh, GLBIMR.