rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Make ours Marvel
    sub title: media convergence and a comics universe
  name:
    name part: Yockey, Matt
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    date issued: 2017
    copyright date: 2017
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vii, 358 pages : illustrations ; 24 cm.
  abstract: The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
  table of contents: Introduction. Excelsior! or, everything that rises must converge / Matt Yockey -- Reforming the "justice" system : Marvel's Avengers and the transformation of the all-star team book / Mark Minett and Bradley Schauer -- Man without fear : David Mack, daredevil, and the "bounds of difference" in superhero comics / Henry Jenkins -- "This female fights back!" : a feminist history of Marvel comics / Anna F. Peppard -- "Share your universe" : generation, gender, and the future of Marvel publishing / Derek Johnson -- Breaking brand : from NuMarvel to MarvelNow! Marvel comics in the age of media convergence / Deron Overpeck -- Marvel and the form of motion comics / Darren Wershler and Kalervo A. Sinervo -- Transmedia storytelling in the "Marvel Cinematic Universe" and the logics of convergence-era popular seriality / Felix Brinker -- The Marvel one-shots and transmedia storytelling / Michael Graves -- Spinning webs : constructing authors, genre, and fans in the Spider-Man film franchise / James N. Gilmore -- Playing Peter Parker : Spider-Man and superhero film performance / Aaron Taylor -- Spotting Stan : the fun and function of Stan Lee's cameos in the Marvel Universe(s) / Dru Jeffries -- Schrödinger's cape : the quantum seriality of the Marvel multiverse / William Proctor.
  note: edited by Matt Yockey.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    name:
      name part: Marvel Comics Group.
  subject:
    topic: Comic books, strips, etc
    geographic: United States
    topic: History and criticism
  subject:
    topic: Storytelling in mass media
  subject:
    topic: Motion pictures and comic books
  subject:
    topic: Comic strip characters in motion pictures
  classification: PN6725 .M34 2017
  classification: 741.5/973
  related item:
    title info:
      title: World comics and graphic nonfiction series
  identifier: 9781477312490
  identifier: 1477312498
  identifier: 9781477312506
  identifier: 1477312501
  identifier: 9781477312513
  identifier: 9781477312520
  identifier: 2016050503
  record info:
    record content source: DLC
    record creation date: 161104
    record change date: 20180214131213.0
    record identifier: in00003885460