The place of interviews in market research.
Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video tutorials.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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