Cover Image

The place of interviews in market research.

Show other versions (1)

Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.

Bibliographic Details
Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Nonfiction television programs. Internet videos. Interviewing in marketing research.
Online Access:	Connect to this streaming video

Similar Items

Interviewing groups and individuals in qualitative market research /
by: Chrzanowska, Joanna
Published: (2010)

Methods beyond interviewing in qualitative market research /
by: Desai, Philly
Published: (2010)

The place of interviews in market research.
Published: (2016)

Interviewing in market and social research.
by: Smith, Joan Macfarlane
Published: (1972)

Focus group interviews : a reader /
Published: (1979)

The group depth interview : principles and practice /
by: Goldman, Alfred E.
Published: (1987)

An analysis of response variations in telephone versus personal interviewing in consumer market surveys /
by: Branson, Robert E., et al.
Published: (1960)

Marketing research : a practical approach /
by: Kolb, Bonita M.
Published: (2008)

Marketing research : a practical approach /
by: Kolb, Bonita M.
Published: (2008)

Marketing research for managers /
by: Crouch, Sunny
Published: (2003)

Practical marketing research /
by: Pope, Jeffrey L.
Published: (1993)

Qualitative marketing research /
Published: (2001)

Essentials of marketing research : putting research into practice /
by: Clow, Kenneth E.
Published: (2013)

Market research in practice : an introduction to gaining greater market insight /
by: Harrison, Matthew
Published: (2016)

Developing brands with qualitative market research /
by: Chandler, Jon
Published: (2010)

Conceptual frameworks in marketing research.
Published: (2016)

Marketing research, methodologies, and teamwork.
Published: (2012)

Qualitative market research : a comprehensive guide /
by: Mariampolski, Hy
Published: (2001)

Qualitative marketing research : a cultural approach /
by: Moisander, Johanna
Published: (2006)

The handbook of marketing research : uses, misuses, and future advances /
Published: (2006)

The handbook of marketing research : uses, misuses, and future advances /
Published: (2006)

Focus group research for marketers : what marketers need to know about this popular research technique to use it safely, effectively and wisely /
by: Crocker, Paul
Published: (2001)

Delivering results in qualitative market research /
by: Lillis, Geraldine
Published: (2010)

Handbook of research on intelligent techniques and modeling applications in marketing analytics /
Published: (2017)

The hidden art of interviewing people : how to get them to tell you the truth /
by: McPhee, Neil
Published: (2007)

Marketing : the basics /
by: Moore, Karl, 1955-
Published: (2009)

The art & science of interpreting market research evidence /
by: Smith, D. V. L. (David Van Lloyd)
Published: (2004)

An introduction to big data for market research.
Published: (2016)

A concise guide to market research : the process, data, and methods using IBM SPSS statistics /
by: Sarstedt, Marko, et al.
Published: (2014)

Statistics for marketing and consumer research /
by: Mazzocchi, Mario
Published: (2008)

Statistics for marketing and consumer research /
by: Mazzocchi, Mario
Published: (2008)

A concise guide to market research : the process, data, and methods using IBM SPSS statistics /
by: Sarstedt, Marko, et al.
Published: (2019)

Geodemographics for marketers : using location analysis for research and marketing /
by: Leventhal, Barry
Published: (2016)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.
Published: (2011)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by: Bearden, William O., 1945-
Published: (1999)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by: Bearden, William O., 1945-
Published: (1999)

Marketing analytics : essential tools for data-driven decisions /
by: Venkatesan, Rajkumar, et al.
Published: (2021)

Panel interviews, marketing theory, and goodwill efforts.
Published: (2012)

Marketing straight to the heart /
by: Feig, Barry
Published: (1997)

Undertaking marketing research for low-income consumers in India : a Firmenich initiative /
by: Singh, Ardhendu Shekhar, et al.
Published: (2016)