The new frontier of - marketing.

Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, a...

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Bibliographic Details
Corporate Author:	Sage Publications
Other Authors:	Costopulos, Nancy (Interviewer)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video

Description
Summary:	Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.
Physical Description:	1 online resource (1 video file (52 min., 50 sec.)) : sound, colour
Audience:	Specialized.
ISBN:	9781473985926 (streaming video) :