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The new frontier of digital.

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Grant LeBoff discusses the shift to digital marketing and the best ways to use it to further your business. The customer experience has changed with the advance of the digital world, and more information is now available to consumers. LeBoff explains how to properly use digital marketing and how to...

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Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Salas, Anthony (Interviewer)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2015.
Subjects:
Internet marketing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Grant LeBoff discusses the shift to digital marketing and the best ways to use it to further your business. The customer experience has changed with the advance of the digital world, and more information is now available to consumers. LeBoff explains how to properly use digital marketing and how to put customers first.
Physical Description:1 online resource (1 video file (1 hr., 6 min., 11 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473985902 (streaming video) :