Strategic brand management.
Dr Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and...
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video tutorials.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
Search Result 1
