Marketing and social responsibility.
Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | Strategic marketing ;
6. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
Search Result 1
