Leveraging the brand.
Companies should use brand management to influence the interaction between brands and marketing. The intersection between growth and brand strategy, brand loyalty, and global branding are discussed.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | Strategic marketing ;
5. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
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