Strategic marketing. Introduction.
Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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