Strategic marketing. Introduction.
Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Online Access: | Connect to this streaming video |
| Summary: | Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons. |
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| Physical Description: | 1 online resource (1 video file (4 min., 48 sec.)) : sound, colour |
| Audience: | Specialized. |
| ISBN: | 9781473981492 (streaming video) : |