The digital effect.
Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking and...
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video forum.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking and its digital marketing innovations. |
|---|---|
| Physical Description: | 1 online resource (1 video file (29 min., 53 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473990494 (streaming video) : |