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Resilience in a sea of change.

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John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a b...

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Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video forum.
Subjects:
Branding (Marketing)
Organizational resilience.
Consumer behavior.
Corona Extra.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video

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