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Making Quiznos hot and toasty again.

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Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video forum.
Subjects:
Branding (Marketing)
Organizational change.
Quizno's Corporation.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.
Physical Description:1 online resource (1 video file (22 min., 51 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473990388 (streaming video) :