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Content is king, distribution is queen, and it's a matriarchy!.

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Julie Krueger, Retail Industry Director at Google, delivers a keynote presentation at the 2015 AMA Annual Conference. She shows that the success of online marketing and viral videos are rarely accidental.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video forum.
Subjects:
Internet marketing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Julie Krueger, Retail Industry Director at Google, delivers a keynote presentation at the 2015 AMA Annual Conference. She shows that the success of online marketing and viral videos are rarely accidental.
Physical Description:1 online resource (1 video file (31 min., 6 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473990470 (streaming video) :