B2B marketing journey : making renewable remarkable.
Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and ef...
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video forum.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing. |
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| Physical Description: | 1 online resource (1 video file (30 min., 43 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473990517 (streaming video) : |