Marketing management.
Professor Ruth Bolton discusses the meaning and significance of marketing. She explains how marketing has changed due to technology and other new innovations. She also talks about where marketing research is headed in the future.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video experts.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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