Price elasticity.
Professor Kent B. Monroe discusses the power of price points and public perception. He demonstrates how product demand is price-sensitive, but not proportionally in the face of raises or reductions.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video shorts.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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