Cover Image

Price elasticity.

Show other versions (1)

Professor Kent B. Monroe discusses the power of price points and public perception. He demonstrates how product demand is price-sensitive, but not proportionally in the face of raises or reductions.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Pricing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Kent B. Monroe discusses the power of price points and public perception. He demonstrates how product demand is price-sensitive, but not proportionally in the face of raises or reductions.
Physical Description:1 online resource (1 video file (2 min., 26 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988873 (streaming video) :