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Idea generation.

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Professor Jelena Spanjol explains the concept of idea generation. She provides concrete examples of how idea generation can offer benefits, ranging from in-flight dining to the surgeon's table.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Marketing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Jelena Spanjol explains the concept of idea generation. She provides concrete examples of how idea generation can offer benefits, ranging from in-flight dining to the surgeon's table.
Physical Description:1 online resource (1 video file (4 min., 14 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988804 (streaming video) :