Measuring programs, ROI, and customer engagement.

AMA TV explores many angles and approaches to analyzing ROI. The standard definition is 'return on investment,' but there are other ways to interpret the ubiquitous acronym.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Marketing. Rate of return. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video