Sage Publications. (2012). Measuring programs, ROI, and customer engagement. American Marketing Association.
Chicago Style (17th ed.) CitationSage Publications. Measuring Programs, ROI, and Customer Engagement. Chicago, IL: American Marketing Association, 2012.
MLA (9th ed.) CitationSage Publications. Measuring Programs, ROI, and Customer Engagement. American Marketing Association, 2012.
Warning: These citations may not always be 100% accurate.