Face-to-face networking, online communication, and QR codes.

This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2011.
Series:	AMA-TV.
Subjects:	Idaho Potato Commission. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video