Pandora, online presence, lead nurturing, and sustainability.

AMA TV investigates personalization. This tool is used in marketing campaigns, self-branding, sales relationships, even gender tendencies in ad design.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2011.
Series:	AMA-TV.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video