Detroit venture partners, customer data, and branding.

This chapter of AMA TV discusses how to give brand delivery a polish. The story begins with an urban renewal campaign for the city of Detroit and ends with redefining a brand as a promise.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Ritchie, Robert (Narrator)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Branding (Marketing) Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video