PBS, millennials, and Googling.

In this episode of AMA TV, viewers learn about ending cigarette sales, the effectiveness of webinars, the key characteristics of a good boss, and the marketing guidebook "Aaker On Branding."

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	Marketing > Management. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video