Nonprofit marketing narratives, relationship marketing, and future consumers.

Marketers occasionally are assigned to address harrowing events for the companies they represent. In this episode, AMA TV looks at utilizing shrewd marketing to help non-profits maintain their tax status.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Nonprofit organizations > Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video