CVs, lead generation and customer engagement.

This chapter of AMA TV discusses how attention spans for marketing material are growing shorter. How can companies and content creators effectively vie for quality time with consumers?

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Consumer behavior. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video