Military recruiting, incentive programs, and customer analytics.

How does the military use marketing tactics to foster soldier recruitment? AMA finds a program that is high-tech, hands-on, and multi-platform.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Advertising > Recruiting and enlistment. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video