CMA, mobile marketing, and Twitter.

This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Twitter (Firm) Twitter. Online social networks. Internet marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video