Sustainability, gamification, and press releases.
Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2012.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits. |
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| Physical Description: | 1 online resource (1 video file (6 min., 8 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986343 (streaming video) : |