Social media, preparing for crisis/controversy, and marketing leaders.

This installment of AMA TV explains how to the take control of any given situation. The first segment highlights establishing social media crisis management polices. Later discussions address how to manage a social media profile and how to become a master marketer with the assistance of Jeffrey Hayz...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Online social networks > Economic aspects. Internet marketing. Crisis management. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video