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McDonalds, sustainability, and promotions.

AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2012.
Series:AMA-TV.
Subjects:
McDonald's Corporation.
Branding (Marketing)
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.
Physical Description:1 online resource (1 video file (7 min., 5 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473986367 (streaming video) :