Nabisco, discrete-choice analysis, and working remotely.

This episode of AMA TV discusses the virtues of snacks and not going to work. First Nabisco launches an Oreo cookie life-hack campaign, then AMA finds out just how often the average worker telecommutes.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	National Biscuit Company. Consumer behavior. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video