The affordable care act, Uberflip, and data-driven content marketing.

AMA TV brings you marketing concepts from the president of the United States, content marketing tips, and suggestions for building a brand-focused resume. President Obama's embrace of the internet and viral videos to promote the Affordable Care Act was a great success. Also, AMA teamed up with...

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Bibliographic Details
Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	United States. > Patient Protection and Affordable Care Act. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video

Description
Summary:	AMA TV brings you marketing concepts from the president of the United States, content marketing tips, and suggestions for building a brand-focused resume. President Obama's embrace of the internet and viral videos to promote the Affordable Care Act was a great success. Also, AMA teamed up with IBM in China to host a successful international marketing conference.
Physical Description:	1 online resource (1 video file (6 min., 7 sec.)) : sound, colour.
Audience:	Specialized.
ISBN:	9781473986176 (streaming video) :