Tourism in America, future marketing efforts, and online customers.

In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2012.
Series:AMA-TV.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.
Physical Description:1 online resource (1 video file (5 min., 36 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473986381 (streaming video) :