MoMA, personal brands, and purchase journeys.

Marketing museums demonstrates the challenge of selling a product that is viewed as old-fashioned, or just old. MoMA demonstrates that a fresh approach can be applied anywhere in this episode of AMA TV.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Museum of Modern Art (New York, N.Y.) Museums > Marketing. Marketing > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video