TOMS, online identities, and stakeholders.
It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.
| Corporate Author: | Sage Publications |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2012.
|
| Series: | AMA-TV.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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