TOMS, online identities, and stakeholders.

It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2012.
Series:AMA-TV.
Subjects:
Online Access:Connect to this streaming video

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