TOMS, online identities, and stakeholders.

It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Toms Shoes. Social responsibility of business > Case studies. Social marketing > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video