Pricing.
Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricin...
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video experts.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods. |
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| Physical Description: | 1 online resource (1 video file (42 min., 34 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473988514 (streaming video) : |