Brand equity.

Heidi Flynn Schultz explains brand equity as comprising brand awareness, recognition, and associations.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Branding (Marketing) Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video