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Dilemmas and innovation : the case of Kodak.

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Professor Gerard Tellis discusses the Kodak Dilemma. Using Kodak as an example, he shows how a large, prosperous organization can go bankrupt in a short time if they fail to adapt to changing times.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video case studies.
Subjects:
Eastman Kodak Company.
New products.
Diversification in industry.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Gerard Tellis discusses the Kodak Dilemma. Using Kodak as an example, he shows how a large, prosperous organization can go bankrupt in a short time if they fail to adapt to changing times.
Physical Description:1 online resource (1 video file (5 min., 8 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988743 (streaming video) :