Marketing ethics.
Dr Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisi...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video tutorials.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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