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Marketing ethics.

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Dr Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisi...

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Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video tutorials.
Subjects:
Marketing > Moral and ethical aspects.
Consumers' preferences.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Dr Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisions.
Physical Description:1 online resource (1 video file (9 min., 55 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473965133 (streaming video) :