rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Implicit advertising
  name:
    name part: Hackley, Christopher E.
    role:
      role term: on-screen presenter.
  name:
    name part: Sage Publications
  type of resource: moving image
  genre: videorecording
  genre: Nonfiction television programs.
  genre: Internet videos.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (19 min., 5 sec.)) : sound, colour.
  abstract: Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.
  target audience: Specialized.
  target audience: specialized
  note: Presenter, Chris Hackley.
  note: Closed-captions in English.
  subject:
    topic: Advertising
  subject:
    topic: Advertising
    topic: Psychological aspects
  classification: HF5822
  classification: 659.1019
  related item:
    title info:
      title: SAGE video tutorials
  identifier: 9781473967373 (streaming video) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 160217
    record change date: 20190416171124.0
    record identifier: in00003885075
    language of cataloging:
      language term: eng