http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (1 video file (19 min., 5 sec.)) : sound, colour.
Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.