http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Conceptual frameworks in marketing research
1 online resource (1 video file (8 min., 37 sec.)) : sound, colour.
Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.