Anthropomorphic marketing.
Dr Stephan Dahl discusses how companies can use anthropomorphic advertising on social media as a marketing tool. He explains how this type of marketing creates a new type of relationship between the company and the consumer. He also suggests that this type of marketing could be used to circumvent co...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video tutorials.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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