Cover Image

Anthropomorphic marketing.

Show other versions (1)

Dr Stephan Dahl discusses how companies can use anthropomorphic advertising on social media as a marketing tool. He explains how this type of marketing creates a new type of relationship between the company and the consumer. He also suggests that this type of marketing could be used to circumvent co...

Full description

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video tutorials.
Subjects:
Internet marketing.
Online social networks > Economic aspects.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Dr Stephan Dahl discusses how companies can use anthropomorphic advertising on social media as a marketing tool. He explains how this type of marketing creates a new type of relationship between the company and the consumer. He also suggests that this type of marketing could be used to circumvent common advertising regulations.
Physical Description:1 online resource (1 video file (8 min., 9 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473967397 (streaming video) :