International business law.
Sophie Edgerton, legal and brand protection manager of the hair brush company Tangle Teezer, discusses how her company addresses issues of counterfeiting and intellectual property violations. She also touches on the challenges of protecting the Tangle Teezer brand internationally.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video in practice.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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