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International business law.

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Sophie Edgerton, legal and brand protection manager of the hair brush company Tangle Teezer, discusses how her company addresses issues of counterfeiting and intellectual property violations. She also touches on the challenges of protecting the Tangle Teezer brand internationally.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video in practice.
Subjects:
Commercial law > Case studies.
Foreign trade regulation > Case studies.
Product counterfeiting > Law and legislation > Case studies.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Sophie Edgerton, legal and brand protection manager of the hair brush company Tangle Teezer, discusses how her company addresses issues of counterfeiting and intellectual property violations. She also touches on the challenges of protecting the Tangle Teezer brand internationally.
Physical Description:1 online resource (1 video file (11 min., 42 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473954526 (streaming video) :